Ecovillages are a perfect example of efforts to create a “culture of sustainability”. To fully explore their potential, Research in Community (RIC), an inter- and transdisciplinary research network, was created to promote research on and education for so-called “pioneers of change.

Ecovillage at Ithaca could be thought of as an “alternative suburb,” or as a US middle class neighborhood with an ecological focus and a high awareness of community.

The authors discuss a series of workshops held with residents of the ecovillage Sieben Linden to discuss what the idea of being a “model and research project” meant to them.

An advertising campaign by Vickers and Benson helped the Canadian environmental organization Pollution Probe brand itself during the early years of its existence.