Advertising the Environmental Movement: Vickers and Benson’s Branding of Pollution Probe


An advertising campaign by Vickers and Benson helped the Canadian environmental organization Pollution Probe brand itself during the early years of its existence. These high-quality advertisements lent the organization an aura of professionalism. Furthermore, they helped the organization set its public agenda, while advancing its recognition as a group that empowered the public to act on behalf of their environment.