Who Generates Demand for Sustainable Energy Transitions? Geothermal Heating in Reykjavík


Odinn Melsted traces Reykjavík’s transition from coal to geothermal energy. Melsted shows that, contrary to being an inevitable outcome in Iceland, the shift to geothermal energy was a carefully crafted strategy that required three key factors: sufficient available resources, suitable infrastructure and technologies, and most crucially perhaps, the creation of a new societal demand. This necessitated a strong partnership between government actors and energy users, who succeeded in rebranding geothermal energy as the most viable and desirable energy source.