Advertising the Environmental Movement: Vickers and Benson’s Branding of Pollution Probe

 
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An advertising campaign by Vickers and Benson helped the Canadian environmental organization Pollution Probe brand itself during the early years of its existence. These high-quality advertisements lent the organization an aura of professionalism. Furthermore, they helped the organization set its public agenda, while advancing its recognition as a group that empowered the public to act on behalf of their environment.

DOI: doi.org/10.5282/rcc/6207